Impact Goal

Impact Goal 15


Our Goal: Plant 1 billion trees

The earth’s wilds, our natural habitats. are declining at an alarming rate. Nearly half the world’s forests are already gone, and only 20% are still undisturbed. Every 1.2 seconds, humans destroy an area of forest the size of a football field. That’s quite a demoralising stat, isn’t it?

If we keep going, we won’t have any rainforests by the year 2100. That means wildlife extinction on a mass scale, no oxygen, no carbon sequestering, no cooling of climate. Basically, we’re f**ked.

But we can change that, together, by helping reforest the world, at the same time as reducing the rate of deforestation, which means protecting existing forests, less large-scale monoculture farming, and using and buying fewer wood and paper products that are not sustainably farmed.

It has been guessed that there are 3 trillion trees on the planet now. There is a coordinated global initiative to plant at least 1 trillion more by 2030.

This is doable, and we want to help, by committing as a Good Empire community to help fund the planting of 1 billion trees by 2030.

Challenge by challenge, project by project, tree by tree.

Why is this

Trees are everything. We breathers are in complete symbiosis with trees. We breathe oxygen in, they breathe it out. We breathe CO2 out, they breathe it in.

We need each other.

Trees clean the air we breathe, absorbing carbon and other pollutants from the atmosphere, and releasing clean oxygen back into the air. A mature tree can sequester 10kg of CO2 a year. Reforestation is absolutely key to reducing the rate and effects of climate change.

Trees and forests also provide habitat to over 80% of the world’s species, and provide jobs to over 1.6 billion people, many of them indigenous.

Sources & further reading;

Impact Partner

One Tree Planted

OTP is a non-profit organisation focused on global reforestation. Since 2014, they have planted over 30 million trees in more than 43 countries across the globe. They’re projecting reaching 27 million trees in 2021 alone, so they’re on a good growth trajectory.

They’re a great team, and a well-run organisation with effective, sustainable, well-documented and monitored planting projects, a global network of partners, and an official partner of the United Nations Decade on Ecosystem Restoration 2021-2030.

Visit their website to learn more

Impact Project

Peruvian Amazon Agroforestry Project

Project Goal
150,000 trees

Location: Campo Verde Province, Ucayali Maynas Province, Loreto

We’ve chosen to take on a section of indigenous land in the western Amazon in Peru as our first Good Empire reforestation project.

This is one of the most biodiverse places on Earth, but sadly this precious rainforest is being destroyed, replaced by a vast expanse of monoculture crops like corn, cassava and pineapples, in the short term, before being abandoned as the soils become infertile. It’s a tragic but common pattern that creates a vicious cycle of poverty and degradation of natural resources.

The model of “Agroforestry” used enables smallholders to restore value to degraded, unproductive lands, and generating diversified income for farmers, and complimenting it with carbon offsets, thereby de-incentivising further deforestation.

150,000 trees will see this rainforest project sustainably regenerated. It’s $1 a tree.

Let’s do this.

Learn more about this worthy project here.


Tree Hugger Challenge

Hug a tree and donate $5 to plant 5 trees in the Peruvian Amazon Agroforestry project
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