Good Empire

The G Revolution

When thinking about what Good Empire is, it becomes clear that we are more than a call to action. Sure, a movement, yes, but also a revolution. What we hope to do is hold up a mirror to the world in a way which isn’t often granted by mainstream media or institutions, and empower people …

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Social media platforms are warping people’s views. Being in the industry, we’ve known this for a long time. Initially it felt harmless – optimising ad views and click-throughs to sell products, services. We moved to selling stories, brands and happiness while our tracking became more and more specific, scary and accurate. The expose of the …

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